Confession time: I’ve never played paintball in my life and the entire time I was photographing at Orlando Paintball all I could hear in my head was “you’ll shoot your eye out”. I know, they’re not BB guns, but that’s where my brain was at! That said, I had a blast photographing their indoor and outdoor fields—including their Call of Duty themed field! Here are a few highlights from the day!
I love photographing food and food-related businesses. Maybe it’s because I just plain love food, but it’s always so much fun to see the process and the passion that goes into preparing and serving delicious dishes! I had a blast shooting for Vinzo's Italian Grill & Pizzeria, which used to be my go-to pizza delivery place until I sadly moved out of their delivery range! It’s been a while since I’ve eaten there, and nothing has changed. If anything, they’ve gotten even better, which I didn’t think was possible!
1. A brand photo shoot is so much more than just a headshot. Your photos should be a reflection of not only your product or service, but of YOU! This is your chance to invite your clients into your world and let them see your talent, skill, and passion in an organic, authentic way. Keep that in mind when planning your shoot with your photographer.
2. You’ve got your branding locked down, right? Logo, fonts, colors, patterns, that sort of thing? Those details need to be nailed down before your brand shoot for the most effective results and, as a bonus, it allows you Incorporate your brand colors and patterns in the shoot!
3. Showcase your face! Yes, you sell products or a service, but in addition to learning about those, potential clients want to get to know—and trust—YOU! And I get it, not everyone likes being in front of the camera, but it’s a crucial part of building your brand that gets easier each time you do it!
4. Show your creative process. I’m not suggesting you give away your trade secrets here, but if you’re an artist, show yourself painting or sculpting. If you’re a videographer, go behind the scenes at a shoot. If cooking and recipe development is your thing, bring people into your kitchen via your photo shoot.
5. Present your products in the best light. In 2018 people made over $517 billion (yes, billion) in online purchases and that number is only going up. Consider your own buying habits—how often have you scrolled past an item with awful product photos, deeming it crummy quality or not legit, based simply on those images? Simply put: high quality product photos convert to sales.
6. Tell your story—not just your business story, but your personal story. Marathon runner? Knitter? Hobby axe thrower? These things make you relatable to your clients, which in turn makes them loyal to you. Show what sets you apart in this day and age of digital clutter.
7. Dress for success! Your wardrobe, hair, makeup and nails should all be impeccably done for your shoot. And I realize that these are skills not everyone has—trust me, makeup is not my forte! That’s where the experts come in. If you’re going to spend the money on a shoot, spend a little extra to hire a good hair and makeup person to make sure you look your best. Get a manicure the day before the shoot, talk to the staff at Macy’s or Nordstroms and get wardrobe suggestions and for the love of Instagram, iron the outfits you’re wearing at your photo shoot!
8. Props are a great way to add color and personality to your photos. Is your brand Earthy and organic? Style your shoot with gorgeous greenery, natural wood pieces, and a cozy clay coffee mug to tie in the elements. Vibrant and modern more your style? Sleek, acrylic desk accessories and bright notebooks and pens add to your aesthetic. Bonus tip: Props like pens and coffee mugs also give you something to do with your hands so you don’t feel super awkward in front of the camera!
9. Where you shoot is almost as important as what you shoot! Choose locations that feel on brand for your business. Whether it’s your art studio, your home office, a local coffee shop, an upscale hotel, a local park, the possibilities are endless! Brainstorm possible location ideas, look at location tags on Instagram to see where your favorite local influencers have shot, and pick your photographer’s brain for location suggestions!
10. Putting together all the pieces for your personal brand photo shoot can be overwhelming, so use a Pinterest board to plan. It will help you keep all your elements together and see that they’re visually cohesive and on brand. Sharing your Pinterest board with your photographer will help them help you, whether it’s suggesting locations or styling, or just giving them a better sense of the types of shots you’re looking for. Be sure to make it a secret board if you don’t want to share your brainstorming with your Pinterest followers!
As a self-professed sugar junkie, I LOVE macarons! So I was so excited to hear that Nicole Macaron was opening a cafe at one of my favorite furniture and vintage stores, Adjectives Altamonte! We had a blast doing some photos in her new cafe. Stop by today or for the Grand Opening celebration on August 31!