If you’re looking to buy a home in Winter Park, the lovely ladies of the Assistants Group at Kelly Price are your gals! We had so much fun doing their brand session and these ladies truly embody the lifestyle they help their clients find when buying a home!
Confession time: I’ve never played paintball in my life and the entire time I was photographing at Orlando Paintball all I could hear in my head was “you’ll shoot your eye out”. I know, they’re not BB guns, but that’s where my brain was at! That said, I had a blast photographing their indoor and outdoor fields—including their Call of Duty themed field! Here are a few highlights from the day!
1. A brand photo shoot is so much more than just a headshot. Your photos should be a reflection of not only your product or service, but of YOU! This is your chance to invite your clients into your world and let them see your talent, skill, and passion in an organic, authentic way. Keep that in mind when planning your shoot with your photographer.
2. You’ve got your branding locked down, right? Logo, fonts, colors, patterns, that sort of thing? Those details need to be nailed down before your brand shoot for the most effective results and, as a bonus, it allows you Incorporate your brand colors and patterns in the shoot!
3. Showcase your face! Yes, you sell products or a service, but in addition to learning about those, potential clients want to get to know—and trust—YOU! And I get it, not everyone likes being in front of the camera, but it’s a crucial part of building your brand that gets easier each time you do it!
4. Show your creative process. I’m not suggesting you give away your trade secrets here, but if you’re an artist, show yourself painting or sculpting. If you’re a videographer, go behind the scenes at a shoot. If cooking and recipe development is your thing, bring people into your kitchen via your photo shoot.
5. Present your products in the best light. In 2018 people made over $517 billion (yes, billion) in online purchases and that number is only going up. Consider your own buying habits—how often have you scrolled past an item with awful product photos, deeming it crummy quality or not legit, based simply on those images? Simply put: high quality product photos convert to sales.
6. Tell your story—not just your business story, but your personal story. Marathon runner? Knitter? Hobby axe thrower? These things make you relatable to your clients, which in turn makes them loyal to you. Show what sets you apart in this day and age of digital clutter.
7. Dress for success! Your wardrobe, hair, makeup and nails should all be impeccably done for your shoot. And I realize that these are skills not everyone has—trust me, makeup is not my forte! That’s where the experts come in. If you’re going to spend the money on a shoot, spend a little extra to hire a good hair and makeup person to make sure you look your best. Get a manicure the day before the shoot, talk to the staff at Macy’s or Nordstroms and get wardrobe suggestions and for the love of Instagram, iron the outfits you’re wearing at your photo shoot!
8. Props are a great way to add color and personality to your photos. Is your brand Earthy and organic? Style your shoot with gorgeous greenery, natural wood pieces, and a cozy clay coffee mug to tie in the elements. Vibrant and modern more your style? Sleek, acrylic desk accessories and bright notebooks and pens add to your aesthetic. Bonus tip: Props like pens and coffee mugs also give you something to do with your hands so you don’t feel super awkward in front of the camera!
9. Where you shoot is almost as important as what you shoot! Choose locations that feel on brand for your business. Whether it’s your art studio, your home office, a local coffee shop, an upscale hotel, a local park, the possibilities are endless! Brainstorm possible location ideas, look at location tags on Instagram to see where your favorite local influencers have shot, and pick your photographer’s brain for location suggestions!
10. Putting together all the pieces for your personal brand photo shoot can be overwhelming, so use a Pinterest board to plan. It will help you keep all your elements together and see that they’re visually cohesive and on brand. Sharing your Pinterest board with your photographer will help them help you, whether it’s suggesting locations or styling, or just giving them a better sense of the types of shots you’re looking for. Be sure to make it a secret board if you don’t want to share your brainstorming with your Pinterest followers!
I’ve known Kate, mistress of all things quilting at Katie Mae Quilts for mumble mumble a lot of years. I’ve hired her to make a ton of running (and non-running) quilts for me. Basically I’m obsessed with her quilts.
In 2018 she started creating patterns for a Fruit Salad Quilt. And over time I’ve helped her improve her photography skills via chats from Florida to her current home in Oooooooklahoma (yep, couldn’t resist). But by her own admission, photography is not her jam and not something she enjoys doing. Heck, quilting is something I’ve tried and I’m not good at. Buying fabric = fun, measuring and cutting = not so much, which is why I outsource to Kate!
So with the wisdom if a good small business owner, she outsourced and had me do a branding shoot for her new pattern line. When I sent over her images, she responded with, “Holy cow, my plum actually looks purple! I'm never taking another picture. This is what they mean when they say outsource to a pro.” Then she very kindly allowed me to show off this before and after to show why hiring a professional photographer is so important for your small business brand photography.
If you’re a quilter, check out Kate’s patterns and support one of my favorite fellow small business owners!