Lori created the BUCKET LIST campaign to actively engage Islands' audience of enthusiast travelers. The audience was polled as to their bucket list destinations and shareable memes were created. Fans were then encouraged to share their favorites and to add new destinations and activities to their bucket list.
Keep Calm and Go To An Island
Seeing the success of the Keep Calm memes, Lori created the KEEP CALM AND GO TO AN ISLAND campaign focusing on the favorite destinations of the Islands audience. Users were encouraged to share their favorite locations prior to their vacation or when they were having a bad day and needed an escape from reality.